Internship
Iris Worldwide
Assisted with social strategy and reporting & analysis.
Executed ongoing social campaigns for clients BRITA and Nectar.
Increased client @Brita.UK Instagram following by 11% within first month.
Conducted social monitoring utilizing cross-platform research.
Researched trends and ideated reactive content for clients.
Researched influencers and talent for upcoming social campaigns.
Sourced talent and worked under deadlines.
Researched, wrote, and published a weekly agency-wide newsletter.
Provided copywriting for social media content for BRITA UK.
Assisted in direction, shooting, and production for client Nectar UK.
Managed client relationships and supported community management for multiple accounts.
Summer 2024
National Association of Media Literacy Education
January 2022
Joined the NAMLE team as a remote intern and social media manager, primarily focused on Instagram.
June 2022
Increased traffic to the Instagram account by 320% in the first five months.
May 2023
October 2022
Helped facilitate the 7th annual United States Media Literacy Week, a five day virtual conference for educators, creators, and anyone passionate about media literacy.
January 2023
Rebranded NAMLE's TikTok Account @medialiteracyed. Increased viewership on platform by 1000%
Left the position after earning my undergraduate degree in order to focus on traveling and pursuing my Master's in Public Relations!
Internship
NAMLE is a nonprofit organization dedicated to making media literacy a highly valued and widely accessible life skill. We achieve this through working with schools, educators, and thought leaders, and by partnering with organizations. Some past partnerships have been with CommonSense Media, Meta, TikTok, Youtube, and Nickelodeon.
Life Time Fitness UK Launch
Developed an IMC Campaign for the fictitious launch of Lifetime Fitness Health Clubs in the UK market. Conducted SWOT and Competitor Analysis to develop brand differentiation, positioning, and prospective launch regions. Analyzed UK fitness market trends and consumer behavior to inform our IMC executions, influencer marketing, and evaluation.
Developed a multifaceted PR campaign addressing the secondhand selling platform's problem statement and tackling it with tactics informed by key insights and market research about the target consumer audience.
Depop
E.L.F. Beauty Inc.
Researched and developed a communication strategy supporting E.L.F. Beauty Inc.'s European market expansion. Our communication strategy was informed by the clean beauty company's business strategy, target audiences, values, and ESG and revenue analysis.
Projects and Campaigns
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